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About This Course

Good advertising is advertising which sells the product! Advertising which looks beautiful and reads well may indeed sell the product but then again, it may fail to do so if other things in the marketing mix are not equal.


This course should be of interest to a wide range of business people, especially those for whom advertising is but a single facet of their responsibilities. It is meant to give a useful working background to help people deal more effectively with advertising agencies, or to do their own advertising.

Syllabus

  • Introduction to advertising
  • Advertising for the small business
  • Media costs
  • Putting the advertisement together
  • The agency
  • Types of advertising controls
  • Public relations

Accreditation

This course has been accredited by Online Academies. On successful completion of this course you will be able to download or print off a PDF of your Online Academies Certificate (please note: you will also be given the opportunity to have a hard copy of the certificate printed off and posted out to you for a small additional charge). If you would like to view a sample of the certificate, please click here.

On completion of your course you will also be able to have your certificate endorsed and accredited by the CPD Certification Service for recognised CPD Hours.

The CPD Certification Service was established in 1996 as the leading independent CPD accreditation institution operating across industry sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies. The CPD Certification Service provides recognised independent CPD accreditation of our courses.

 

Assessment

At the conclusion of each module there is a multiple choice question assessment. This will help you remember the main points of the lesson and act as a check that you have retained the essential knowledge and understanding of that particular section. The results can be seen instantaneously and you can correct wrong answers. When the result is satisfactory you can progress to the next module.

Course Outcomes

Once you have successfully completed all the modules for your course you will be awarded:

A Diploma issued by Online Academies

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