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Beauty Salon Management Professional Diploma

  • About This Course

    This course utilises the best practice approach for running a Salon successfully. Content is based on high profile industry input from managers and owners who have substantial experience in the sector and running both large and small businesses.
    National Occupational Standards are referred to where relevant from HABIA (Hair and Beauty Industry Association) sfedi (Small firms enterprise development initiative) and MSC (Management Standards Centre).

    The course aims to help learners understand and apply essential skills and knowledge for effective managing or running a salon business in the beauty and wellbeing sector and to gain introductory enterprise knowledge to help analyse factors that contribute to salon business performance.

  • Course lessons

    Unit 1 – Effective Salon Management, business ideas and health & safety


    1.1  Understanding the Salon Management Role and Responsibilities

    1.2 Starting your own Salon or working as an employee in a Salon

    1.3 Health and Safety procedures and Insurance

    Learning Outcomes

    • Understand the main duties and responsibilities of an effective Salon Manager
    • Be able to identify the key competences for a Salon Managers role
    • Identify key steps for starting out a business and check out likely success (sfedi BD1)
    • Gain information for resources to help setting up as self-employed
    • Understand the importance of health and safety in beauty salons, potential risks and procedures to comply with legislation (adapt HABIA/ G22 Monitor procedures to safely control work operations)

    Unit 2 – Customer Focus and Marketing (stage 1)


    1.1 Understand what marketing is and key principles of marketing

    1.2 Market information and customer segmentation

    1.3 Marketing strategy and introduction to the marketing mix

    Learning Outcomes:

    • Define marketing and the difference between a marketing led company and a product led company
    • Understand the basic principles of market segmentation and how it helps your marketing effectiveness
    • Be able to find out about the market and your competitors
    • Review different marketing strategy options to help develop Salon marketing plans
    • List the elements that make up a Salon Marketing mix

    Unit 3 – Customer Marketing and Managing the business (Stage 2)


    1.1 Managing the marketing mix in a Service Business and Salon

    1.2 Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools

    Learning outcomes:

    • Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
    • Be aware that people are part of the salon product and understand how to measure customer service  in a salon business
    • Gain knowledge on to setting prices to balance competitive pricing and making a profit margin
    • Assess the options for location and premises for a salon business
    • Be aware of the process needs of a salon business: routine duties, records and procedures
    • Be able to assess a range of marketing communication tools to help promote the salon

    Unit 4 – Finance for Salon Management – Planning and Use of Resources


    1.1 Reason for Business planning and having a business mission

    1.2 Business plan format and contents

    1.3 Understanding key financial terms

    1.4 Awareness of managing Salon resources as part of financial management

    Learning outcomes:

    • Understand how to write a business plan and why it is important to plan
    • Understand the key financial terms: income, expenditure, fixed costs and variable costs and why it is important to control them
    • Identify the resources that you control in a Salon and how they affect financial performance (nos GU11)

    Unit 5 – Finance for Salon Management: Financial control and cash flow


    1.1 Day to day financial controls and record keeping for a salon business

    1.2 Budgets and VAT

    1.3 Simple budget and cash flow management (sfedi MN4) applied to salon business

    Learning outcomes:

    • Understand what is involved in managing day to day finances and cash in a salon
    • Understand records you need to keep, budgets and VAT
    • Understand the principle of simple cash flow analysis
    • Be able a complete a cash flow for a salon given input assumptions such as sales
    • Understand why it is important to do a cash flow and manage your budgets
    • Be aware of where to get professional resources to help

    Unit 6 – People Management


    1.1 Recruitment and selection

    1.2 Rights and obligations at work

    1.3 Paying wages and contacts

    1.4 Appraisals and measuring performance

    Learning outcomes:

    • Carry out recruitment and selection of employees using good practice knowledge
    • Gain update on rights and obligations at work
    • Understand the basics knowledge on how to pay wages
    • Understand how to measuring performance and develop salon employees
    • Access resources and support to help

    Unit 7 – People Management


    1.1 Motivation theory and practice in the workplace

    1.2 Motivation tools for performance improvement

    1.3 Effective team working

    Learning outcomes:

    • Understand the importance and role of motivation in theory and in the work place to achieve good performance
    • Gain motivation tools to help managers motivate their staff and teams
    • Understand the principles of how to get teams to work together effectively and why it is especially important for a salon business

    Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers


    1.1  Understanding the importance of managing customers for your Salon

    1.2  Customer Relationship Management (CRM)

    1.3  Relationship selling in the Salon

    Learning outcomes:

    • Understand the evidence that justifies customer management focus
    • Relate segmentation and customer service topics leant from Marketing units 2 and 3 to help develop plans to help effective customer management
    • Define CRM , understand the drivers behind CRM, understand and apply selected key CRM  principles :
      - Customer relationship ladder
      - Customer lifetime value
      - Customer data
    • Define relationship selling and  the key steps in a relationship selling transaction

    Unit 9 – Salon Retail Management and Customer Satisfaction


    1.1 UK Retail and Health and Beauty Market

    1.2 Retail Marketing Mix

    1.3 Visual Merchandising and Display

    1.4 Measuring customer satisfaction

    Learning outcomes:

    • Understand the key trends in the UK retail and beauty retail market
    • Identify the retail marketing mix and how it applies to a Salon
    • Gain insights into how visual merchandising works
    • Understand the basics of customer satisfaction measurement tools

    Unit 10 – Putting it all together – Business Plan and final assessment


    1.1 Salon Management and Planning

    1.2 Final assessment – planning in practice

    1.3 A final word: Tomorrows Managers

    Learning outcomes:

    • Understand why a Salon Manager needs to create or contribute to a Business Plan
    • Link learning across the course Units in a business plan context
    • Utilise a template for a ‘best practice’ salon business plan
    • Complete the course final assignment

    Useful resources and reading list – at the end of each unit

    • List and links to Industry associations
    • Free resources to help your salon business
    • Reading list – industry and introduction to management books
  • Accreditation

    This course has been accredited by Online Academies. On successful completion of this course you will be able to download or print off a PDF of your Online Academies Certificate (please note: you will also be given the opportunity to have a hard copy of the certificate printed off and posted out to you for a small additional charge). If you would like to view a sample of the certificate, please click here.

    On completion of your course you will also be able to have your certificate endorsed and accredited by TQUK for recognised CPD Hours.

    Training Qualifications UK (TQUK) are an Ofqual regulated awarding body. They pride themselves on being the most agile and forward thinking awarding body in the UK. TQUK provide independent endorsement of our CPD courses giving learners assurance that their course will help them gain the necessary skills and experience in their chosen subject area.



    At the conclusion of each module there is a multiple choice question assessment. This will help you remember the main points of the lesson and act as a check that you have retained the essential knowledge and understanding of that particular section. The results can be seen instantaneously and you can correct wrong answers. When the result is satisfactory you can progress to the next module.

    Course Outcomes

    Once you have successfully completed all the modules for your course you will be awarded:

    A Diploma issued by Online Academies

Great informative course

I have done 3 courses now, 2 on dog grooming and one on human anatomy. All have been at my own speed. The modules allow me to pick it up and do when i have a spare 40 minutes. The end of module questions give me the revision i need to make sure it sunk in. I’m pleased with what I have achieved on these courses and would recommend them.

Excellent experience
Professional and helpful - 100% would use again!
Great study, own pace, actionable feed/bk

was very impressed, overall the course has good content, easily digestible. I love online studies as you can go as quickly or slowly as you want, online tutors to help answer any questions. I think that the units, could have better quality content, broken into easier formatted module titles. Nice comments returned on improvements and context to think in own life scenarios! They certainly give ...

Well worth the money!

Excellent opportunity. Highly recommended. Recognised qualifications at the end another personal achievement to add to your portfolio/CV.

Excellent course and feedback
Very interesting course
The best boost for anyone

thoroughly enjoyed this course. There was no rush and I could take it at my own time. I am visually impaired and this has boosted my confidence immensely. I had no trouble with any of the modules. Mostly it was my not reading the question properly, so that is why I made the mistake I did. Thank you for the chance to prove myself as a person in my own right. When people know you have a disabilit...

Great that it can be completed in your own time

My Animal Psychology Diploma was a well written and informative course. Easy to follow and complete. Great that it can be completed in your own time, allows for day to day activities to be undertaken and study to fit in when it can.

Fantastic and so well set out
Great experience friendly and helpful staff
Confidence Booster

I was given Criminology for beginners course as a Christmas present, would never have thought of doing it myself but I have enjoyed it so much. It was so easy to do and very hard to put down. It’s like reading a good book then having a test on it. There is no pressure, no tutor hurrying you up and no time limits on the tests, just how learning should be. The written report I received after the ...

Very clear and informative course

I was very pleased to undertake this course. It has motivated me to learn more about psychology. The assessments were at the right level and the final exam had useful feedback which I benefited from. The material throughout is presented clearly.

Fantastic, I'm on top of the world
The best online course I have experienced
Why you should learn with us - Our Accreditors
  • TQUK
  • CMA
  • XO